RRAUL ROBIN ORUMANLet’s talk ↗
ENTREPRENEUR · BUILDER · OPERATORTALLINN, EE

FROM RUNNING A BUSINESS TO BUILDING SOFTWARE

Build somethingthat matters.

I’m Raul, an entrepreneur from Tallinn. I run AknadPuhtaks and build Squeegify—software shaped by what I’ve learned running a window-cleaning business.

Explore my ventures Let’s talk
Raul Robin Oruman, founder of AknadPuhtaks and Squeegify
THE PERSON
BEHIND THE WORK.01 / RRO

RAUL ROBIN ORUMAN.

BUILDING AKNADPUHTAKS & SQUEEGIFYMeet the founder TALLINN TODAY. MADRID NEXT.
02Active businesses
€10K+AknadPuhtaks revenue
~46Service clients
Live SaaSSqueegify · paid subscriptions
01 / THE FOUNDERLEARNED THROUGH EXPERIENCE

I learn best
by doing.

Raul Robin Oruman overlooking Tallinn
RAUL ROBIN ORUMAN TALLINN · 2026
THE SHORT VERSION

I got into business by trying things. I’ve stayed because there’s always something new to figure out.

At fourteen, I was reselling products, testing service ideas, and putting websites online. Most attempts didn’t get far, but they made me curious: what makes someone trust an unfamiliar business enough to buy?

At sixteen, I started AknadPuhtaks. I had to find customers, work out what to charge, deliver the service, and give people a reason to come back. It was a practical education in running a business.

That experience led me to build Squeegify, quoting software for window cleaners in the UK and Ireland. It now has paying customers. My focus is on making the product easier to use, listening to feedback, and learning how to grow it.

€10K+SERVICE REVENUE
~70JOBS COMPLETED
~46CLIENTS SERVED
TALLINN────────→MADRIDENTREPRENEURSHIP & DIGITAL TECHNOLOGY → CYBERSECURITY
02 / THE VENTURESREAL PROBLEMS. REAL CUSTOMERS.

One industry.
Two sides of the problem.

AknadPuhtaks taught me how the industry works.
Squeegify helps make that work easier.

LIVE BUSINESS01 / ESTONIA · EST. 2023
WHERE IT STARTED

AknadPuhtaks

My first real education in business.

I started AknadPuhtaks in Tallinn and found customers through Facebook ads, local groups, direct outreach, and referrals. I built the website and handled the work behind the service.

Over roughly three seasons, the business generated more than €10,000 in revenue, completed around 70 jobs, and served approximately 46 clients. I learned every stage, from attracting customers to delivering the service and earning repeat business.

Visit AknadPuhtaks ↗
€10,000+Revenue generated
~70 jobsCompleted across Tallinn
~46 clientsAcquired and served

The service business gave me the context. The software is the next step.

LIVE · PAYING CUSTOMERS02 / SAAS · UK & IRELAND
WHAT I’M BUILDING NOW

Squeegify

Quote jobs while you’re still working.

Squeegify is a software platform for window cleaners. It sits on a company’s website, lets visitors enter their address and property details, and produces an instant estimate using the operator’s own pricing rules.

The estimate and customer details arrive in one dashboard, ready for the operator to follow up. I’m working across the product, sales, and onboarding, using customer feedback to decide what needs attention next.

Explore Squeegify ↗
Under 60 secFrom address to estimate
One dashboardQuotes, leads, and follow-ups
Paying customersCustomer usage and feedback
EARLIER CHAPTER · 2024SleepiWhat a closed business taught me.

I cofounded Sleepi with two classmates at EBS. We sold Bluetooth sleep masks, built the website, ran the advertising, and handled customer support.

We couldn’t bring customer acquisition costs below our margin, so we wound it down. The lesson stayed: distribution and economics have to be developed alongside the product.

03 / THE METHODHOW I APPROACH NEW PROBLEMS

Make it useful.
Then make it better.

I test ideas with customers early. I put a useful version in front of them, listen carefully, and use their feedback and behaviour to decide what to improve.

  1. 01

    Understand the problem.

    Talk to the people doing the work. Understand what takes too long, costs too much, or keeps going wrong.

  2. 02

    Build a useful first version.

    Keep the scope small enough to finish, and clear enough that someone can use it.

  3. 03

    Have the conversation.

    Show people what it does. Listen to their questions, especially when they decide it isn’t for them.

  4. 04

    Improve what matters.

    Look at what people use, where they get stuck, and whether they come back. Let that guide the next change.

WHAT I BELIEVE
Building the product and finding its customers are both part of the job.
04 / CAPABILITIESSKILLS DEVELOPED THROUGH THE WORK

The skills behind
getting to market.

I enjoy connecting the practical details:
what to build, how to explain it, and how to sell it.

01 — SALES

Talking to customers.

Cold email, direct outreach, face-to-face sales, product demos, and addressing the objections that prevent a sale.

OUTREACH / DEMOS / CLOSING
02 — GROWTH

Finding the right audience.

Facebook advertising, organic content, local groups, landing pages, lead generation, and conversion optimisation.

PAID / ORGANIC / CONVERSION
03 — OPERATIONS

Running the day-to-day.

Pricing, quoting, scheduling, customer communication, quality, repeat business, referrals, and the day-to-day work behind reliable service.

PRICING / DELIVERY / RETENTION
04 — PRODUCT

Developing the product.

Product scoping, SaaS onboarding, pricing engines, lead workflows, analytics, feedback loops, and subscription systems.

SAAS / ONBOARDING / ITERATION
05 — BUILD

Building with technology.

Building with Next.js, Python, Supabase, Stripe, Google APIs, and AI-assisted development tools.

NEXT.JS / PYTHON / APIS / AI
06 — STRATEGY

Thinking through the business.

Positioning, offers, pricing, business models, customer acquisition, and the systems behind scalable growth.

POSITIONING / ECONOMICS / SCALE
05 / TECHNOLOGY & AIHOW I USE TECHNOLOGY

Small teams can now
build unusually fast.

I use AI-assisted development to test ideas and build working software faster. The useful part is being able to try an improvement, put it in front of someone, and learn whether it helps.

Next.jsPythonSupabaseStripeGoogle APIsClaude CodeAI agentsAPI integrationsSubscription systems
AI AGENTSSAASSALES AUTOMATIONWORKFLOW AUTOMATIONBUSINESS INTELLIGENCE
06 / THE JOURNEYSTILL EARLY. ALREADY MOVING.

Every chapter
builds experience.

2021 — 2022

The first attempts.

Small ventures, products resold online, unfinished ideas, and a summer selling face-to-face at Go3. Learning to hear “no” and keep moving.

2023

AknadPuhtaks begins.

A laptop, a phone, and a local service problem. My first significant business, where I gained practical experience in sales, marketing, and operations.

2024 — 2025

Business meets technology.

Studying entrepreneurship and digital technology at EBS Gümnaasium in Tallinn. Cofounding Sleepi. Learning that customer acquisition costs have to leave room for a profit.

2026 · NOW

Squeegify reaches the market.

Building quoting software for the industry I already know. Launching, selling, onboarding, and improving it through customer feedback.

MADRID · NEXT

Cybersecurity, deeper technical range.

Preparing to study cybersecurity in Madrid and develop a deeper understanding of the systems behind the software I build.

07 / INVESTINGSTUDYING LONG-TERM TRENDS
THE LENS

Curious about
what comes next.

Outside my own businesses, I follow companies working in AI, energy, robotics, and other emerging fields. I’m interested in how the technology works, who needs it, and what might turn it into a lasting business.

01Artificial intelligence & software
02Robotics & space technology
03Fintech & financial infrastructure
04Energy & nuclear technology
05Healthcare & emerging growth
08 / THE STANDARDWORDS TO WORK BY
Solve a real problem.
Ship something useful.
Earn the next step.
R. R. ORUMAN

Understand the work.
Keep learning from the people doing it.

09 / LESSONS FROM THE WORKEXPERIENCE THAT CHANGES THE NEXT DECISION

What I’d do
differently next time.

Each business has changed how I approach the next one. These are the lessons I bring into a product, a sales conversation, or a new partnership.

01

Delivery is part
of the marketing.

AknadPuhtaks taught me that acquisition is only the beginning. Clear communication, sensible pricing, and doing the job properly are what make repeat business and referrals possible.

02

The margin has
the final word.

With Sleepi, we shipped the product, website, and ads. We still couldn’t acquire customers at a sustainable cost. I now pay attention to how a business earns its next customer from the start.

03

Listen before
adding more.

With Squeegify, I’m learning to pay attention to the small things: a confusing step, a question during setup, or a task that takes too many clicks. Those details help me decide what to improve.

Raul Robin Oruman looking ahead
TALLINN TODAY. MADRID NEXT.

A wider world.
A deeper foundation.

My next chapter is cybersecurity in Madrid. I want to understand the systems behind the products I build, keep developing Squeegify, and meet people working on problems that matter to them.

Let’s compare notes ↗
10 / WORK WITH MESELECTED PROJECTS & CONVERSATIONS
IF YOU’RE BUILDING

Working on something?
I’d like to hear about it.

01

SaaS & AI products

A focused product, a specific customer, and a clear reason to use it. I’m interested in early products with useful workflows and room to grow.

02

Sales & distribution

A good product needs a way to reach its customers. Let’s talk about your offer, outbound approach, landing page, or product demonstration.

03

Automation & small tools

If a repetitive task keeps taking time from the real work, it may be worth turning into a small, well-defined software project.

11 / BEFORE WE TALKA LITTLE CONTEXT GOES A LONG WAY

Good conversations
start with clarity.

What kinds of projects interest you?

SaaS, AI, sales systems, landing pages, and practical automation. I’m especially interested when the customer problem is clear and there’s a concrete way to measure whether the solution helps.

What should I include in my first message?

Tell me who the project is for, what isn’t working today, and what you want to achieve. Include a relevant link, your timeline, and any constraints you’re already aware of. A short, specific email is enough to start.

Can we talk about Squeegify?

Absolutely. If you run a window-cleaning business, explore the product through the Squeegify link above. For a partnership, product question, or introduction, email me directly and tell me a little about your business.

Are you open to introductions and exchanging ideas?

Yes. I’m interested in meeting founders, operators, and people building in AI, software, or cybersecurity. Share what you’re working on and why you think we should connect.

12 / CONTACT OPEN TO PROJECTS & INTRODUCTIONS

A product, partnership, project, or useful introduction.

Tell me what you’re
trying to build.

A few lines about you, your idea, and what you have in mind are enough to start.

LinkedIn ↗X / Twitter ↗GitHub ↗Facebook ↗
DIRECT TO MY INBOX

Say hello.
Keep it simple.

You don’t need a polished pitch. Tell me what you’re working on and where you’d like my input.

rroruman@gmail.com
Your message goes to my inbox.